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CUA signs on as new main sponsor of Brisbane Heat

Australian Big Bash League cricket franchise the Brisbane Heat has named financial services provider CUA as its new principal partner.

The two parties have agreed a three-year deal, which will cover the 2016-17 to 2018-19 BBL seasons. The agreement also incorporates the Heat’s Women’s Big Bash League team, of which CUA will serve as a major partner.

As part of the deal, CUA’s branding will feature on the Heat’s playing jerseys during BBL and WBBL matches, and on the teams' training wear.

CUA will also serve as a premier partner of the Queensland Cricket state governing body. The body’s interim chief executive Michael Kasprowicz hailed the deal as “one of the most significant partnerships that Queensland has entered into”.

CUA chief executive Rob Goudswaard added: “While giving CUA a real presence in the sporting landscape in Queensland, this will also help raise CUA’s profile nationally, with some 200,000 people attending Brisbane Heat matches last summer and another 5.8 million tuning in to watch them on free-to-air TV.”

CUA, an Australian company, replaces Linc Energy as the Heat’s principal partner.