Financial Services
FBD backs new-look Olympic Federation of Ireland
The Olympic Federation of Ireland has agreed a partnership with FBD Insurance in what marks the body’s first sponsorship deal since its rebrand.
Allianz joins Visa at the TOP for financial services
The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…
Rayo Vallecano signs shirt sponsor
Spanish LaLiga football club Rayo Vallecano has agreed a shirt sponsorship deal with financial services company Creditea
FX brand transacts premium deal with Hertha Berlin
Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season
Socios.com signs new global partnership with Juventus
Blockchain-based fan engagement platform Socios
Mastercard joins Riot Games in first ever esports partnership
Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.
Mastercard joins Riot Games in first ever esports partnership
Mastercard has inked its first ever esports partnership with US developer Riot Games, maker of the hugely successful League of Legends series.
Liverpool FC embraces blockchain, signs new global deal with TigerWit
Liverpool FC has embraced the brave new world of block-chain based currency trading, after signing a new partnership with UK fintech brand TigerWit.
Paris 2024 announces Groupe BPCE as first Premium Partner
Paris 2024 has marked the one-year anniversary of its successful bid to host the Olympic Games by naming Groupe BCPE as its first Premium Partner
IOC to name Allianz as latest TOP sponsor
European financial services firm Allianz has reportedly signed a multi-year deal to become a TOP sponsor of the International Olympic Committee (IOC)
Another week, another national team deal for Polish fintech powerhouse Cinkciarz
Polish fintech brand Cinkciarz has signed a new multi-year deal with the Czech Football Association.
The deal will see Cinkciarz become the Official Money Transfer Partner of the Czech national team
HSBC signs record deal with Rugby Sevens Series
Global bank HSBC has renewed its Sevens Series title sponsorship with World Rugby from 2019-20 to 2022-23.
Atlanta Hawks secure $175m State Farm naming-rights deal
After spending $192.5m on renovating their stadium, the Atlanta Hawks will recoup almost all the investment after agreeing a naming-rights deal with insurance company State Farm, worth $175m.
San Antonio Spurs are latest NBA team to sign jersey-patch deal
The San Antonio Spurs were one of just nine NBA teams who did not feature a sponsor patch on their jerseys last season
Everton players star in Blackwell Global #BluesChallenge demo
Blackwell Global and Everton
Sponsorship title: Blackwell Global #BluesChallenge
Duration of sponsorship: 2017-2022
Entered by: Blackwell Global
Sponsor’s industry sector: Financial Services
Crédit Agricole takes naming rights to Amiens stadium
French banking group Crédit Agricole has expanded its partnership with Amiens SC by taking on naming rights to the Ligue 1 football club’s home stadium, Stade Amiénois de la Licorne.
HSBC extends backing of rugby sevens
Banking group HSBC has renewed its partnership with World Rugby, through which it will retain title sponsorship rights to the World Rugby Sevens Series
Super Rugby’s Blues extend with main sponsor
Health insurance company Nib has extended its partnership with New Zealand Super Rugby franchise the Blues.
The new three-year deal will see Nib retain its status as the Blues’ principal sponsor.