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Crédit Agricole takes naming rights to Amiens stadium

French banking group Crédit Agricole has expanded its partnership with Amiens SC by taking on naming rights to the Ligue 1 football club’s home stadium, Stade Amiénois de la Licorne.

The stadium will now be known as the Stade Crédit Agricole La Licorne. Crédit Agricole has been a partner of the club for 30 years. The length of the new deal was not disclosed.

Crédit Agricole will benefit from increased visibility throughout the 12,000-seat stadium, while it will also be able to organise events at the ground.

Crédit Agricole is also a long-term partner of the French Football Federation and prior to the recent Fifa World Cup in Russia the two parties signed a five-year extension to their relationship.

Guillaume Rousseau, Crédit Agricole Brie Picardie’s director general, said: “Through this partnership with the ASC, we echo the national support of France’s world champion team, while strongly claiming our Picard roots and our commitment, shared with the club, to enhance our territory.”