Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season.
Under the deal, brokered by Lagardère Sports, EuropeFX gets in-stadium branding and a company box in the Olympiastadion Berlin and rights to joint digital activations.
Michael Landsberger, general manager at EuropeFX Germany, said the partnership with Hertha BSC was a “major step in expanding our client base globally.”
The deal is the second FX partnership made with a Bundlesliga club in the last two months, after Eintracht Frankfurt signed a Premium Partner deal with forex trading platform eToro.
Germany accounts for around 17 per cent of the eToro community worldwide – the second largest community after the UK.
Cypus-based EuropeFX is a regulated online forex, CFD and cryptocurrency broker.