FBD backs new-look Olympic Federation of Ireland

The Olympic Federation of Ireland has agreed a partnership with FBD Insurance in what marks the body’s first sponsorship deal since its rebrand.

FBD has signed on to support Team Ireland through to, and including, the 2020 summer Olympic Games in Tokyo, Japan.

The OFI was born last month, replacing the Olympic Council of Ireland (OCI) following the high-profile ticketing scandal which involved former president Pat Hickey.

FBD’s backing will encompass all of the OFI’s activity, both in Ireland and internationally. OFI chief executive, Peter Sherrard, said: “FBD Insurance’s support will allow us to work more closely with the athletes, their coaches and member federations to lay the platform for them to excel on the world stage.

“The sponsorship is also a very welcome recognition of the unique ability of Ireland’s potential, existing and future Olympians to engage and inspire the Irish people.”

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.