The San Antonio Spurs were one of just nine NBA teams who did not feature a sponsor patch on their jerseys last season.
But after a lengthy search for an advertising partner, the Spurs on Wednesday agreed to a multi-year deal with Frost Bank, who will appear on the team’s uniforms from Sept 30.
The Spurs follow the Memphis Grizzlies who agreed a jersey-patch deal with FedEx earlier this month.
The 2017-18 season marked the first of a three-year trial period by the NBA to place sponsorship logos on player uniforms in a move to generate additional revenue.
In the past year NBA corporate sponsorship rose from $861m to an estimated $1.12bn – a rise of 31 per cent – in large part down to new revenue from the patch deals.
The Golden State Warriors’ deal with Japanese technology company Rakuten is reportedly worth $20m annually, the most lucrative in the NBA. These partnerships average at $9.3m annually, it is believed.