Consumer Electronics

North American team Echo Fox has broken fresh ground for the esports market by agreeing an apparel partnership with gaming brand J!nx.

Chinese Super League football club Jiangsu Suning has agreed a shirt sponsorship deal with electronics and telecommunications products manufacturer Konka.

Japanese electronics company Panasonic has agreed a deal to become a main sponsor of Lega Basket Serie A, the top tier of club basketball in Italy.

Chinese consumer electronics brand Hisense has entered into a partnership with South Africa’s Golden Lions Rugby Union (GLRU), through which it will serve as an associate sponsor of the body’s Super Rugby franchise.

NBA basketball franchise the Boston Celtics has agreed a jersey sponsorship deal with digital industrial company GE.

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.

Mitsubishi Electronic, the home electronics arm of Japan’s Mitsubishi Group, has entered into a Canada-focused partnership with North American ice hockey league the NHL.

The UK arm of electronics company Brother has renewed its partnership with three leading British cycling events.

The Minnesota Timberwolves NBA basketball franchise has signed up five founding partners to support a renovation project at its Target Center home arena.

Fina, the global governing body of aquatic sports, has agreed a deal with Nikon for the Japanese consumer electronics manufacturer to sponsor its upcoming World Swimming Championships (25m).

Electronic equipment manufacturer Johnson Controls has signed on as the naming rights partner of an under-construction sports and entertainment village that will be part of the Pro Football Hall of Fame in the US city of Canton, Ohio.

Sony-owned gaming brand PlayStation has agreed a multi-year deal to become title sponsor of the Fiesta Bowl college American football game.

Taiwanese electronics company Acer has extended its backing of the ShopRite LPGA Classic golf tournament as part of its wide-ranging partnership with the Ladies Professional Golf Association.

Asian online gaming entertainment platform F66.com has signed on as title sponsor of the 2017 German Masters snooker tournament.

German banking group ING-DiBa has renewed as the main sponsor of Germany’s national basketball and national wheelchair basketball teams at roughly the same fee as the previous deal, despite the retirement of the brand’s long-term brand ambassador, Dirk Nowitzki, from international basketball at the start of this year.

Financial services company HSBC will aim to “bring cycling to every family in the UK” under its new main sponsor agreement with British Cycling, the brand’s first major deal outside of golf, rugby union and tennis.