Clothing & Accs.
T.M. Lewin set for extended spell with ECB
London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.
Hellas Verona buoyed by Franklin & Marshall tie-up
Italian Serie A football club Hellas Verona has signed a deal for clothing company Franklin & Marshall to become its main sponsor for the remainder of the 2013-14 season.
Arsenal suits up with Lanvin Homme
English Premier League football club Arsenal has agreed a two-year deal with Lanvin to make the Paris fashion house its official tailor.
Blancpain takes second title spot with SRO Motorsports series
Swiss watch maker Blancpain has expanded its association with the SRO Motorsports Group by taking on the title sponsorship of its Sprint motor racing series.
Nascar brings 5.11 Tactical on board
California-based specialist apparel company 5.11 Tactical has agreed a multi-year partnership with Nascar to become the official tactical apparel and gear supplier of the North American stock-car racing series.
Rolex and European Tour seal decade-long extension
Golf’s European Tour and Swiss luxury watch brand Rolex have extended their long-established partnership until 2022.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Italian athletes dress to impress through Armani extension
The Italian Olympic Committee (CONI) has extended its partnership with the Giorgio Armani fashion house through to the 2016 Olympic Games in Rio de Janeiro.
Sri Lanka Cricket smartens up with Hameedia
Sri Lankan menswear brand Hameedia has been appointed as the official formal clothing sponsor of Sri Lanka’s national cricket team.
Rotary becomes Chelsea’s first watch partner
English Premier League football club Chelsea has signed its first partnership with a watch company by announcing Rotary as its new global official timekeeper.
Moss Bros dresses England for World Cup campaign
London-based tailor Moss Bros has reached a deal with England Rugby League to be the national team’s official formal suit supplier for Rugby League World Cup 2013.
Edox becomes WCF timekeeper
The World Curling Federation has agreed a two-year deal to make Swiss watch company Edox its official timekeeper.
IndyCar begins search for new main sponsor
American motor racing series IndyCar has announced that clothing company Izod will conclude its title sponsorship of the championship at the end of the current 2013 season.
UCI goes green with Remo deal
The International Cycling Union (UCI) has signed a five-year agreement with Italian-based clothing brand Remo.
PSG agrees Hublot partnership
Hublot has agreed a deal to become the official timekeeper and official watch of French Ligue 1 football club Paris Saint-Germain.
Leicester Tigers extend Aurum Holdings deal
UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.
Volvo Ocean Race strikes timely partnership extension
Swiss luxury watch manufacturer IWC Schaffhausen has agreed to renew its partnership with the Volvo Ocean Race and retain its official timekeeper role for the 2014-15 edition of the international sailing event.
Tudor takes United SportsCar title spot
The International Motor Sport Association has agreed a five-year title sponsorship deal with watch maker Tudor for its new United SportsCar Championship.