The World Curling Federation has agreed a two-year deal to make Swiss watch company Edox its official timekeeper.
The deal creates a new sponsorship designation for the WCF and was brokered by its marketing agent Infront Sports & Media.
Edox will become fully integrated across the WCF men’s and women’s world curling championship events as well as the European curling championships for the 2013-14 and 2014-15 seasons.
The manufacturer will benefit from prime exposure at these events, including on-screen and under-ice advertising, logo integration on scoreboards and event timing clocks, as well as on prizes for the winning teams.
Edox begins its partnership at the 2013 European Curling Championship, which will be held in Stavanger, Norway from November 23-30.