Clothing & Accs.

Hirmer Group has signed up as the formalwear partner of Bayern Basketball, the Munich-based top-tier German Bundesliga club.

Military-inspired lifestyle brand BENRUS has entered into a multi-year partnership with NFL American football franchise the Buffalo Bills.

French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.

Luxury Swiss watch brand Longines has bolstered its established presence in horse racing through a sponsorship agreement with the Japan Racing Association for the Japan Cup.

Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.

Qatar-based multinational group Al Siddiqi Holding has reached an agreement to become an official partner of the country’s staging of the Men’s Handball World Championship next year.

New York City Football Club has entered into a partnership with the New York Presbyterian Hospital while Major League Soccer counterpart Los Angeles Galaxy has made luxury watchmaker Ritmo Mundo an official partner for the 2015 season.

Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.

The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.

Host venue Cowdray Park Polo Club has announced luxury watch brand Jaeger-LeCoultre as the title sponsor of the Gold Cup for the British Open Polo Championship from 2015 under a multi-year deal.

Sports clothing specialist 1st Round Athletics has reached an agreement to become the official apparel supplier to the Formula E electric car-racing championship.

Spanish fashion label El Ganso has signed a two-season extension to its partnership with Liga football team Valencia.

Swiss watchmaker Longines has expanded its commitment to the International Equestrian Federation (FEI) by becoming an official partner of the final leg of the 2014 Nations Cup Eventing season.

The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.

Watchmaker Tissot has struck a deal to serve as the title sponsor of the Australian race on motorcycling’s 2014 MotoGP World Championship calendar.

UK-based uniform supplier Simon Jersey has agreed a deal to become the official formalwear provider to the British Olympic Association national governing body for the 2016 summer Olympic Games in Rio de Janeiro, Brazil.