Betting
Swedish ice hockey league wagers on NordicBet partnership
The Swedish Hockey League, the country’s top division of club ice hockey, has entered into a partnership with Nordic-facing online betting operator NordicBet.
EuroMillions title sponsors Belgian Volleyball League
The Belgian Volleyball League has signed a title sponsorship agreement with the country’s national lottery, Loterie Nationale.
FA bets on Ladbrokes partnership
British bookmaker Ladbrokes has agreed a multi-year deal to become the new official betting partner of the English Football Association.
BetEast seeks to aid global expansion with record Swansea shirt deal
Premier League football team Swansea City has signed Asian online betting brand BetEast as its new shirt sponsor in a club record deal.
Arsenal wagers on Betfair renewal
Online betting company Betfair has extended and expanded its partnership with English Premier League football club Arsenal.
Lottery group climbs on with Vuelta a España
Spanish lottery group Loterías y Apuestas del Estado has renewed its sponsorship agreement with the Vuelta a España cycling race.
NRL agrees expanded Sportsbet deal
Online bookmaker Sportsbet has extended its partnership with Australia’s National Rugby League.
Euroleague signs snack partner, agrees Final Four deal with bookmaker
Euroleague Basketball, the governing body of continental club competitions in Europe, has entered into partnerships with baked goods company Chipita and Russian bookmaker Fonbet.
Betfred backs new-look Scottish League Cup
UK bookmaker Betfred has agreed a deal with the Scottish Professional Football League to become title sponsor of its League Cup knockout competition, which will operate under a new format from the 2016-17 season.
Betfred pots World Snooker Championship extension
UK bookmaker Betfred has renewed its title sponsorship agreement with the World Snooker Championship.
NBA sets out restrictions for jersey sponsorship
The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.
West Brom reveals record shirt sponsor deal
English Premier League club West Bromwich Albion has sealed a record shirt sponsorship deal with online casino company K8 Group.
Dafabet becomes Celtic’s new shirt sponsor as Magners branding shifts
Scottish Premiership football club Celtic has sealed a new shirt sponsorship deal with online betting company Dafabet.
Unibet to support inaugural PDC Champions League
Online sports betting company Unibet has agreed a deal to serve as title sponsor of the Professional Darts Corporation’s inaugural Champions League event this year.
Bet365 nets Stoke stadium rights, extends shirt sponsorship
Online betting company Bet365 will take on naming rights to Stoke City’s home stadium from next season as part of an enhanced partnership with the English Premier League football club.
Caribbean Premier League extends Unibet partnership
Online sports betting company Unibet has signed a two-year extension to its partnership with the Caribbean Premier League Twenty20 cricket tournament.
Handball Bundesliga club takes a punt with Löwen Entertainment
Löwen Entertainment, a subsidiary of global gambling company Novomatic, has agreed a deal to become the new main sponsor of German Handball Bundesliga team Rhein-Neckar Löwen.
Nantes dealt a winning hand with Winamax extension
Online poker operator Winamax has extended its partnership with French Ligue 1 football club Nantes.