Löwen Entertainment, a subsidiary of global gambling company Novomatic, has agreed a deal to become the new main sponsor of German Handball Bundesliga team Rhein-Neckar Löwen.
The deal will run for three seasons, from 2016-17 to 2018-19.
Under the agreement, the logo of Löwen Entertainment’s ‘Admiral’ casino and sports betting brand will feature on the front of Rhein-Neckar’s playing jerseys.
Rhein-Neckar Löwen currently sits first in the 2015-16 Handball Bundesliga, two points ahead of second-placed SG Flensburg-Handewitt.