Bars, Clubs & Restaurants

Rugby Union

Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.

Winter Sports

Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.

Para Sport

McDonald’s has signed an agreement to become a national partner of the Sochi 2014 Paralympic winter Games.

Baseball

Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.

Basketball

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

Football

Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.

Ice Hockey

NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.

Multi-sport

Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.

Golf

US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.

IF PATRIOTISM is the last refuge of a scoundrel then passion is the equivalent in the sponsorship world

SOON AFTER breaking the 100m Olympic record last Sunday, Usain Bolt revealed that he ate a McDonald’s wrap and a few chicken nuggets just before he took to the track.

FAST FOOD and fizzy drinks normally do well in recessions as hard-pressed consumers trade down to cheap eats

WORLD RECORD breakers at this summer’s Olympics are guaranteed fame and fortune or at least their name in lights for a while, so Frontiers can understand McDonald’s thinking. It

THE OFFICIAL RESTAURANT category, the umbrella term that includes global fast food chains, is an uncomfortable sponsorship fit for many sports organisations

OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain.

MCDONALD'S IS THE seventh partner to renew its Worldwide TOP Partner status for a further two Olympic cycles through the 2020 summer Games, but who's talking about it?

AS NEWS EMERGES from Olympic headquarters that long-standing sponsor McDonald’s has signed up for another eight years, Frontiers was prompted to ask what each side gets for the reported $100m per Games, p…