Banking

Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.

Irish Pro12 rugby union team Ulster has signed four-year shirt sponsorship deals with sustainable building materials manufacturer Kingspan and the Bank of Ireland financial institution.

German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.

Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.

English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.

US financial services group EverBank will serve as a national sponsor and official bank of the 2015 Alpine World Ski Championships.

Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.

Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.

Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.

State-controlled financial institution Banco do Brasil has resumed its partnership with the Brazilian Volleyball Confederation (CBV) five weeks after a government investigation into the national governing body’s mismanagement of sponsorship funds brought about a suspension of payments.

Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.

Banking and financial services group ING has signed a one-year sponsorship deal with the Turkish Basketball Federation for its Turkish Basketball League club competition.

Savings bank Caisse d’Epargne has signed up as a partner of the French Handball Federation.

Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.

Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.