Banking
New Jersey Devils team up with Investors Bank
ATP Tour revenues peak, WTA and ITF fall behind
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
LGT takes to the ice for World Curling Federation events
Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.
Ghana FA banks extension with sponsor
Ghanaian financial services company UniBank has extended its sponsorship deal with the Ghana Football Association.
Fenerbahçe’s basketball team banks new jersey sponsor
Turkish Basketball Super League club Fenerbahçe has agreed a jersey sponsorship deal with financial institution Qatar National Bank.
Handball Bundesliga banks extension with title sponsor
German banking group Deutsche Kreditbank (DKB) has signed a two-year extension to its title sponsorship deal with the Handball Bundesliga club competition.
NHL banks new title sponsor for Centennial Classic
Canada-based multinational bank Scotiabank has agreed a deal to become the title sponsor of the 2017 edition of the North American NHL ice hockey league’s annual Centennial Classic outdoor game.
LPGA banks new title sponsor for Founders Cup
The Ladies Professional Golf Association has named Bank of Hope, the largest Korean-American bank in the US, as the new title sponsor of its Founders Cup event.
Suncorp nets main sponsorship deal with Netball Australia
Finance, insurance and banking corporation Suncorp has been named as the new principal partner of the Netball Australia governing body.
Commonwealth Bank recommits to Cricket Australia with landmark investment
The Commonwealth Bank of Australia has extended its partnership with the Cricket Australia governing body, with the new contract focusing on aiding the development of the sport in the country.
AFL Women’s League secures title sponsor
The National Australia Bank has signed on as the title sponsor of the newly-formed AFL Women’s League Aussie rules competition.
Caixa adds Santos to sponsorship portfolio
Government-owned bank Caixa Economica Federal has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.
Basketball Bundesliga duo partner with Allianz, SAP
German Basketball Bundesliga (BBL) clubs Ratiopharm Ulm and Bayern Munich have agreed premium partnerships with financial services group Allianz and software company SAP, respectively.
Manchester City extends with regional banking partner
Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.
Pac-12 banks new partnership
Commercial banking group Opus Bank has entered into a partnership with the Pac-12 US college sports conference.
Euroleague banks regional partnership in Turkey
Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.
Oman FA signs up Coca-Cola and Qatar National Bank
The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).
Orange signs up Belgian basketball for brand launch
Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.