Automobile Manufacturing
Warrington Wolves drive away with stadium sponsor extension
Vehicle retail group Halliwell Jones has extended an agreement for naming rights to the home stadium of English Super League club the Warrington Wolves.
Toyota adds CONI to Olympic sponsorship portfolio
The Italian Olympic Committee (CONI) has entered into a partnership with Japanese automotive manufacturer Toyota.
Super Rugby champions sign fresh jersey deals
New Zealand Super Rugby franchise the Hurricanes has extended its sponsorship agreements with foreign exchange broker Fullerton Markets and Korean automotive manufacturer Kia.
Thai FA gets in gear with main sponsor Toyota
Japanese automotive manufacturer Toyota has agreed a four-year deal to become the main sponsor of the Football Association of Thailand.
Toyota gets into gear with German Olympic Committee
Japanese automotive manufacturer Toyota has entered into a partnership with the German Olympic Committee (DOSB).
Toyota drives extension with SIAC
Japanese automotive manufacturer Toyota has extended its partnership with the Southern Intercollegiate Athletic Conference (SIAC) US college sports organisation.
Mercedes-Benz extends naming-rights deal for Shanghai arena
German automotive manufacturer Mercedes-Benz has extended an agreement that grants it naming rights to the Mercedes-Benz Arena in Shanghai, China.
NHL’s Blue Jackets score renewal with Lexus
The Columbus Blue Jackets NHL ice hockey franchise has extended a partnership with Germain Lexus, a local dealership for Japanese automotive manufacturer Lexus.
Qatar football bodies partner with Toyota, Ooredoo
Telecommunications group Ooredoo and Japanese automotive manufacturer Toyota have agreed sponsorship deals with top-tier club football competition the Qatar Stars League, while the latter has also partnered with the Qatar Football Association.
USSA to drive event sponsorship with Toyota
Japanese automotive manufacturer Toyota has agreed to become the title sponsor of the US Ski and Snowboard Association’s (USSA) 2016-17 US Grand Prix.
Suzuki drives on with Melbourne Storm
Australian NRL rugby league club Melbourne Storm has extended its partnership with Japanese automotive manufacturer Suzuki.
Coupe de la Ligue gets into gear with Fiat
Italian automotive company Fiat has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.
Nice hits the road with Hyundai
French Ligue 1 football club OGC Nice has entered into a partnership with Korean automotive company Hyundai.
Porsche stays behind the wheel with relocated European Open
German automotive company Porsche has extended its title sponsorship of the European Open golf event, which will relocate to Hamburg in Germany next year.
Renault to support FFHB, World Handball Championships
French automotive manufacturer Renault has agreed to become a partner of the French Handball Federation (FFHB) and the 2017 edition of the International Handball Federation’s World Men’s Handball Championship.
Red Bull Racing drives on with ‘innovation partner’ Aston Martin
Formula One motor-racing team Red Bull Racing has renewed its partnership with British sportscar marque Aston Martin.
Handball Bundesliga club manufactures extension with main sponsor
German Handball Bundesliga club Bergischer HC has renewed its main sponsorship deal with aluminium and steel products manufacturer WKW automotive.
Nissan to promote zero emissions mobility through Roma tie-up
Italian Serie A football club AS Roma has entered into a partnership with Japanese automotive manufacturer Nissan.