HomeNewsNewsAutomobile ManufacturingFootballFrance

Coupe de la Ligue gets into gear with Fiat

Italian automotive company Fiat has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.

Under the agreement, the Fiat Tipo model will serve as an official partner and the official vehicle of the Coupe de la Ligue for the remainder of the 2016-17 season and the 2017-18 campaign.

Fiat Tipo will benefit from brand exposure through LED and panel advertising at games, and its logo will also feature in the backdrop of media interviews, on big screens in stadia and on match tickets.

Fiat television commercials will be shown during broadcasts of Coupe de la Ligue games and in magazine programming, while fan competitions will also be launched.

Paris Saint-Germain is the reigning Coupe de la Ligue champion.