Airlines
BWF serves up Xiamen Airlines sponsorship
Xiamen Airlines has reached an agreement to become the first official airline partner of the Badminton World Federation.
Turkish Airlines furthers backing of Macedonian basketball
Turkey’s national carrier Turkish Airlines has extended its sponsorship of the Macedonian Basketball Federation.
Turkish Airlines backtracks over Champions League deal claim
Turkey’s national flag carrier Turkish Airlines has performed an astonishing u-turn by announcing a deal to become a top-tier sponsor of the Uefa Champions League European club football tournament only to then deny that an agreement had been finalised.
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
PyeongChang 2018 boosted by Korean Air deal
South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).
Delta takes flight with expanded Braves deal
Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Stade de Reims takes flight with Tunisair deal
Tunisian airline Tunisair has entered into a short-term sponsorship deal with French Ligue 1 football club Stade de Reims.
FK Sarajevo takes flight with Turkish Airlines
Bosnian football club FK Sarajevo has signed a shirt sponsorship deal with Turkey’s national carrier Turkish Airlines.
Clippers take flight with American Airlines
American Airlines has agreed a deal to become a corporate sponsor of the Los Angeles Clippers NBA basketball franchise.
Aeroflot wings in for Women’s World Curling Championships
Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.
Qatar Airways hints at Camp Nou naming rights move
Qatar Airways could add a stadium naming rights element to its sponsorship of Spanish Liga football club Barcelona as both parties negotiate a possible extension to their current deal.
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
Emirates wings in for GCC Club Cup
Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.
Copa America lands airline partner for 2015 tournament
The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.
Emirates signs major sponsorship with Super Rugby’s Lions
Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.
AC Milan boosted by Emirates shirt sponsorship extension
Dubai-based airline Emirates has signed a five-year extension to its shirt sponsorship deal with Italian Serie A football club AC Milan, with the new contract reportedly including a significant price increase.
Werder Bremen to take off with new partner
German Bundesliga football club Werder Bremen has entered into a partnership with Turkish airline Onur Air.