Stadia

Football
Fan Engagement

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Football
Sponsorship & Marketing

Premier League club Brentford has signed a stadium naming rights agreement with home appliances manufacturer Grey Technologies, which sells its products under the brand name Gtech
NFL
Sponsorship & Marketing

The National Football League's Cincinnati Bengals are reportedly poised to announce a landmark naming rights deal for Paul Brown Stadium
Football
Sponsorship & Marketing

Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…
Ice Hockey
Sponsorship & Marketing

Relationship focused on sponsorships while team plays at ASU arena
Football
Sponsorship & Marketing

Spanish Segunda División football club UD Almería has agreed an initial two-year deal with Power Horse through which the energy drinks brand will take stadium naming and kit sponsorship rights.
Golf
Events

The Saudi-backed LIV Golf Investments has announced a partnership with hospitality provider QuintEvents for all ticketing and hospitality efforts starting for its scheduled inaugural eight-event LIV Golf …
Multiple Sports
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.
Football
Sponsorship & Marketing

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Cricket
Events

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
Multiple Sports
Sponsorship & Marketing

Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium
Football
Sponsorship & Marketing

The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.
Multiple Sports
Sponsorship & Marketing

Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…
Australian Rules Football
Sponsorship & Marketing

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Multiple Sports
Sponsorship & Marketing

The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
Football
Events

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
Multiple Sports
Sponsorship & Marketing

Deal is believed to be the largest of its type for a US minor league venue
Multiple Sports
Sponsorship & Marketing

CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park