Levi Strauss set to extend 49ers stadium rights in $170m deal

(Ezra Shaw/Getty Images)
(Ezra Shaw/Getty Images)
NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here