A-Leagues wagering sponsorship with Neds overrides clubs’ anti-gambling stance

(Photo by Mark Kolbe/Getty Images)

Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.

The agreement will see Neds, which is part of the Entain Group, gain in-stadium promotion and signage rights at selected matches, content on Keepup – the A-Leagues’ digital content platform – and integration with live match centres for domestic and international matches.

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