Media

Sailing

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Football

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Football

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Multiple Sports

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Basketball

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Football

Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.
Tennis

TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
Multiple Sports

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Aquatics

World Aquatics has spent over $10m (€9m) in legal fees in its bid to maintain control of the sport over the past three years, according to financial statements released today (Monday).
Football

Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Netball

The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Aquatics

World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region
Football

Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection
Football

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Olympic Games

Australian media group Nine has followed up its recent rights agreement for the Olympic Games by signing a commercial sponsorship deal with the Australian Olympic Committee (AOC)
Tennis

The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.