Media
Round-Up: Migu partners with Zhibo.tv, K League to renew title sponsor, KBO prize money falls, and more
Chinese streaming platform Migu announced a three-year partnership with digital sports platform China Sports Zhibo.tv to produce content around domestic and international sports events - SportsMoney
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Sony signs 15 sponsors for India-Australia series
Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Sinclair signs landmark pact with Bally’s for RSN naming rights
Media company looks to gambling sector to transform sports viewing experience
Genius Sports to establish Pro Footvolley Tour OTT platform, distribute betting rights
Sports data and technology company Genius Sports Group has signed a 10-year deal to provide a live streaming platform for the Pro Footvolley Tour
Round-Up: CBA ‘may split with Infront’, Bach says Takahashi payments did not break rules, and more
There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency
Round-Up: Bach meets Suga today, new rules for BBL, Beijing 2022 test events altered, and more
Cricket Australia is introducing three new rules for the upcoming Big Bash League T20 tournament, designed to add layers to strategic complexity to games and to increase audience engagement - Cricket Australia
Carriage of eSportsONE among Proximus’ slew of esports deals
Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
Round-Up: Bach speaks ahead of Tokyo visit, Nine acquires Wimbledon rights, Li Ning cuts CBA fees, and more
IOC president Thomas Bach is visiting Tokyo next week for three days to review preparations for the Olympics
Round-Up: Japanese firms ‘want Olympics’, North-South Korea Youth Olympics proposal, NBA opens big Shenzhen store, and more
Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Head of global partnerships Carr joins IMG alumni at River Media Partners
UK sports media company River Media Partners (RMP) has hired Alex Carr, formerly strategic partnerships manager in the motorsport division of the IMG agency, as its head of global partnerships
Round-Up: China hosts first international events, NBA to build ‘experience centres’ in China, Tokyo hospitality to be reined in, and more
China last weekend hosted its first major international sports events since the start of the pandemic
Infront and World Triathlon extend OTT and media rights sales agreement
World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.
Epic Games, Disney expand relationship to offer Fortnite players free Disney+ subscription
US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant