Media

The Sportfive agency will continue to sell global media rights to the International Handball Federation’s leading events until 2031 after directly negotiating a new agreement with the world body that a…

The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)

The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine

Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…

The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…

Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency

The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.

The Extreme E electric off-road motor racing series has extended its sponsorship deal with Swiss luxury watchmaker Zenith ahead of the start of its second season

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023

The Chilean Football Federation (ANFP) has reached an agreement for a consortium formed by Mediapro and 1190 Sports to manage the media rights for matches involving the Chilean national team

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…

Viaplay, the subscription streaming service of Nordic Entertainment (Nent) Group, has agreed a multi-year endorsement and content deal with reigning Formula 1 world drivers’ champion, Max Verstappen.