Licensing & Merchandising
David Beckham seals exclusive autograph, memorabilia deal with Panini America
Global soccer icon David Beckham has agreed an exclusive autograph and memorabilia deal with leading sports and entertainment collectables company Panini America
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
DraftKings debuts retail gift cards
Prominent gaming company makes dramatic move to boost scale
UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Under Armour, Stephen Curry create Curry Brand division
Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
Houston Dynamo, Dash unveil comprehensive brand refresh
Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
NHL creates leaguewide alternate jersey program
Reverse Retro program seeks to tap into strong fan affinity for throwback designs
Vela, Hernandez head MLS top-selling jersey list
Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Topps offering “Project 2020” cards as art prints
Trading card company expands new line of artistically reimagined cards
Belgium’s Pro League extends football management game licensing deal
Pro League, the governing body for Belgian football’s top two divisions, has renewed a licensing agreement with Gamebasics, the developer of the online football management title Online Soccer Manager.
Electronic Arts signs multiyear licensing renewal with NHL, UFC
Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.