Fan Engagement
Thai FA announces tie-up with fantasy football game developer Funatix
The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Fashion house Prada partners with more Chinese athletes
Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
TikTok named Women’s Six Nations’ first title sponsor as part of wider deal
Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
TikTok adds EHF Euro 2022 deal to continental football sponsorships
Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Chinese University Basketball Association nets new commercial deals
The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
Fina president: ‘We are not promoting our sport as effectively as we should’
Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Advertising watchdog bans Arsenal’s fan token adverts
The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Super Rugby Pacific’s Moana Pasifika names Flicket as ticketing partner
Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
World Rugby begins search for NFT suppliers
World Rugby has become the latest major sports body to announce its intention to tap into the digital collectibles marketplace by launching a Request for Information process
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Team Whistle to sell sponsorships to Birmingham’s World Games
Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event