Events

Olympics

Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Athletics

A new marketing strategy for the Rock ‘n’ Roll marathon and half-marathon running series in North America will take effect on the financial results presented by owner Wanda Sports Group in 2020.
Rugby League

The Rugby League World Cup 2021 (RLWC2021) organising committee has appointed Simon Gresswell, formerly vice-president for EMEA and international at IMG Worldwide Licensing, to support the impending launch…
Golf

Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.
Motorsport

The founder of the W Series female motor racing championship, Catherine Bond Muir, has said the event will be profitable by its third season and is aiming for a calendar of 12 to 14 races, up from six…
Table Tennis

Chinese automotive manufacturer Dongfeng Fengshen has agreed a deal with the International Table Tennis Federation to become a major partner of three major events, two of which are being staged in China
Golf

The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
Swimming

The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.
Tennis

The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition
Ice Hockey

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Skiing

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
All Sports

Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
Basketball

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
All Sports

The Hangzhou 2022 Asian Games Organising Committee signed a sponsorship agreement with Chinese airline Loong Air on Wednesday
Motorsport

VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.
Basketball

An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…
Basketball

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Tennis

Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021