Women’s National Basketball Association (WNBA)

Multiple Sports

SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Basketball

The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
Basketball

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Basketball

US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
Basketball

Pair of leagues deepens their ties to California software company
Women's Basketball

Women's basketball superstar Sabrina Ionescu further proved her immense commercial pulling power after being selected as the Women's National Basketball Association No.1 Draft pick by the New York Liberty.
Basketball

Leading Cognac brand Hennessy has signed a multiyear deal to become the official spirit of the National Basketball Association, Women’s National Basketball Association, and USA Basketball.
Basketball

North American basketball league the NBA has struck a pioneering deal that makes MGM Resorts International the official gaming partner of the organisation and the women’s WNBA.
Basketball

German sportswear manufacturer Puma has entered into a partnership with North America’s Women’s National Basketball Association.
Basketball

The Women’s National Basketball Association will allow teams in the North American league to sell additional jersey sponsorship and on-court sponsorship space from the 2018 season.

Basketball
Telecoms

US telecommunications company Verizon has entered into a partnership with the Women’s National Basketball Association.

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Telecoms

WNBA basketball team Connecticut Sun has signed a multi-year deal to make locally based telecommunications company Frontier Communications its marquee sponsor.

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Construction & Dev.

Women’s National Basketball Association team Chicago Sky has signed an expanded sponsorship agreement with Magellan under which the steel distributor will become its first dedicated jersey partner.

Basketball
Airlines

Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.

Basketball
Confectionery

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Basketball

Women’s National Basketball Association champion Minnesota Lynx has announced a multi-year jersey sponsorship agreement with non-profit medical care group Mayo Clinic.

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Betting

WNBA basketball team Phoenix Mercury has agreed a wide-ranging sponsorship deal with gambling and holiday destination Casino Arizona and Talking Stick Resort.

Basketball
Agricultural Produce

Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.