US Soccer
US Soccer extends its long-running partnership with Nike
Renewal continues commercial relationship dating to 1995
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
Hyperice adds US Soccer to expansive sponsorship portfolio
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear, multi-property partnership with the United States Soccer Federation
BioSteel secures multiyear partnership with US Soccer
The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel.
US Soccer signs multi-year deal with GoGo squeeZ
The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement
US Soccer signs multi-year partnership with Chipotle
The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…
Procter & Gamble offers financial support to USWNT in equal pay battle
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
Luna Bar offers bonus to bridge pay gap for US women’s soccer team
The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination
Adidas to pay equal bonuses to Women’s World Cup winners
Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.
US Women’s National Team joins Secret Deodorant campaign
The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019
US Soccer launches seven-figure Volkswagen deal, invests in grassroots
German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.
US Soccer inks Deloitte deal
US Soccer has tied up a multi-year deal with accountancy firm Deloitte, from 2019 to 2021
Coppertone partners with cream of US football
Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
Liberty Mutual secures US Soccer partnership
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.
Anheuser-Busch renews US and Mexican football ties
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
US Soccer nets Century 21 Real Estate extension
Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.