US Soccer

Football

Federation set to bring commercial rights in-house after next year
Football

Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear, multi-property partnership with the United States Soccer Federation
Football

The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel.
Football

The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement
Football

The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…
Women's Football
Pharmaceuticals

Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
Women's Football
General Insurance

The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
Football

The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination
Football
Sporting Apparel

Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.
Football
Personal Care & Fragrances

The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019
Football
Automobile Manufacturing

German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.
Football
Business Services

US Soccer has tied up a multi-year deal with accountancy firm Deloitte, from 2019 to 2021
Football
Healthcare Equip. & Supplies

Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.

Football
General Insurance

Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.

Football
Beer

Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.

Football

Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.

Football
Household Products

US home brands manufacturer the Clorox Company has reached an agreement with Soccer United Marketing to become an official partner of the US Soccer Federation and the Mexican Football Federation (FMF).