US Soccer

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Automobile Manufactures

US Soccer launches seven-figure Volkswagen deal, invests in grassroots

German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.

Richard Welbirg

1 Mar 2019

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Pharmaceuticals

Procter & Gamble offers financial support to USWNT in equal pay battle

Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…

Bob Williams, US office

15 Jul 2019

Insurance

Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour

The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…

Bob Williams, US office

9 Jul 2019

Food Products

Luna Bar offers bonus to bridge pay gap for US women’s soccer team

The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination

Kartik Krishnaiyer

3 Apr 2019

Active Wear

Adidas to pay equal bonuses to Women’s World Cup winners

Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.