Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.
US home brands manufacturer the Clorox Company has reached an agreement with Soccer United Marketing to become an official partner of the US Soccer Federation and the Mexican Football Federation (FMF).