Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.

Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.

Unilever-owned deodorant brand Rexona uses its sponsorship deals with Premier League sides Manchester City and Chelsea FC to connect with male audiences and to amplify its grassroots sports initiatives. Ben Cronin speaks to global senior brand development manager Emily White-Heath.

Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.

The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy

The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.

Unilever’s wide-ranging sponsorship of the Williams Racing Formula One Team addressed business needs across the Rexona brand, customer development and the Unilever supply chain.

The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores

Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th

Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.

Unilever-owned antiperspirant brand Rexona has signed sponsorship deals with English Premier League football clubs Manchester City and Chelsea