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Unilever’s Lifebuoy develops cricket presence with new ECB deal

(Photo by Stu Forster/Getty Images)

The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy.

After being part of Unilever's deal with the ECB’s new competition, The Hundred, in December, Lifebuoy has now signed a multi-year agreement focused on the England national team.

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