‘We were really struggling to connect with male audiences’ | Emily White-Heath, Sure

Ben Cronin

July 4, 2023

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(Photo by Visionhaus/Getty Images).

Unilever-owned deodorant brand Rexona uses its sponsorship deals with Premier League sides Manchester City and Chelsea FC to connect with male audiences and to amplify its grassroots sports initiatives. Ben Cronin speaks to global senior brand development manager Emily White-Heath.

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