Uefa

Football

Uefa’s sponsorship offering for the next Champions League cycle will include one additional top-tier Global Sponsor position and a new secondary 'supplier-style' tier, SportBusiness understands.
Football

PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Football

Amazon is on the verge of announcing a deal to take the final sponsorship position in Uefa’s Women’s Football Partner programme, SportBusiness can exclusively reveal.
Football

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Football

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Football

European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025
Football

European football’s governing body Uefa received total revenues of €4.05bn ($4.32bn) last season, according to its recently published Financial Report for 2021-22.
Football

Uefa is inviting interested parties in the financial services category, including cryptocurrency exchanges, to submit expressions of interest in a sponsorship rights package for the Uefa Europa League…
Football

Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group
Football

As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a s…
Football

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to…
Football

IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.
Soccer

In late 2022, Heineken leveraged its sponsorships of the UEFA Men’s and Women’s Champions Leagues through a local activation - part of its umbrella ‘Cheers To All Fans’ platform - in Barcelona built a…
Football

Champions League sponsorship facilitated by Uefa’s flexibility Oppo will leverage sponsorship for brand building in Europe U
Football

Uefa has signed up digital transformation specialist Atos as a sponsor of its men’s national team competitions. 
Football

European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
Football

Games developer to integrate Uefa Women’s Champions League into FIFA 23 game Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category Deal su
Football

EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.