Uefa
EXCLUSIVE: Heineken 0.0 to end Europa League and Conference League deals next year
Heineken’s non-alcoholic beer brand Heineken 0.0 will not extend its sponsorship of the Uefa Europa League and Conference League after its current deal expires at the end of the 2023-24 season.
Wiesenhof named final Euro 2024 national sponsor
Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
EXCLUSIVE: Volkswagen will not sponsor Euro 2024 in Germany, citing need for ‘cost discipline’
Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Bitburger returns to national stage with Euro 2024
German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament.
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Deutsche Telekom expands Euro 2024 presence with national sponsorship
German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
EXCLUSIVE: Heineken renews Champions League sponsorship
Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
Sports betting, ecommerce among sponsorship categories on the market for Euro 2024
Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Uefa invites logistics category bids for men’s club competitions
Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
Uefa carves out Champions League hydration rights to fuel PepsiCo uplift
PepsiCo’s Gatorade brand will be seen hydrating players on the sidelines for the first time in its next sponsorship agreement with the Champions League after Uefa persuaded clubs to make the inventory available. Ben Cronin provides detailed analysis of the sponsorship renewal.
Ergo builds on DFB sponsorship with Euro 2024 deal
Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Deutsche Bahn adds Euro 2024 to sponsorship portfolio
Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Uefa club competition sponsor bids invited in games console, food delivery categories
European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…
Uefa launches watch category RFP for men’s club competitions
Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
EXCLUSIVE: Hisense renews Uefa national team football sponsorship
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Uefa calls on automotive and betting brands in club competition sponsor RFP
Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027
Uefa to add Champions League Global Sponsor slot, supplier-style tier
Uefa’s sponsorship offering for the next Champions League cycle will include one additional top-tier Global Sponsor position and a new secondary 'supplier-style' tier, SportBusiness understands.
PlayStation the latest men’s Champions League sponsor to add women’s football package
PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.