UEFA (Union of European Football Associations)
Bids invited for Uefa club competition licensing rights across quartet of categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle
December deadline for Europa, Conference League sponsorships as two offers accepted
Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…
Uefa to launch 2021-25 tender for women’s football match ball, apparel supplier
Uefa, European football’s governing body, and its appointed agency TRM Partners, are to invite bids from prospective match ball and apparel suppliers for Uefa women’s competitions during the 2021-25 cyc…
Vivo nets ceremonies inventory in Euro 2020 and 2024 sponsorship
Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition
Mastercard becomes second Champions League sponsor to finalise 2021-24 renewal
European football governing body Uefa has today (Monday) announced the renewal of its Uefa Champions League sponsorship contract with global payments firm Mastercard
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
Uefa issues referee kit supply tender
Uefa, football’s European governing body, has invited sportswear companies to express their interest in supplying the referees’ kit for club and national team competitions between 2022 and 2025.
Uefa sets deadline for prospective Europa League sponsors
European football’s governing body Uefa has issued a deadline of September 2 for prospective sponsors of the second-tier Uefa Europa League and new third-tier Uefa Europa Conference League to contact t…
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Uefa relaunches tender for club collectibles, combines with national competition rights
Uefa has relaunched the tender for the licensing rights in the “collectibles” category for its club competitions from 2021-24 and will now combine the process with the tender for collectible rights for…
Uefa and Team kick off licensing rights sales in 11 categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across 11 different categories during the 2021-24 club competitions cycle
Round-Up: India tours cancelled, Rugby Australia rule changes, Lang Ping-Lululemon tie-up, and more
The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
EXCLUSIVE: New Champions League sponsors set to come on board as seven offers accepted
Uefa and Team Marketing, its appointed agency for club team competitions, are closing in on a clean sweep of agreed Uefa Champions League sponsorship deals for the 2021-24 cycle with offers accepted for…
Uefa’s women’s sponsorship portfolio boosted by addition of Hublot
European football's governing body Uefa has expanded its association with Swiss watchmaker Hublot to include women's football
Uefa adds Takeway.com to Euro 2020 sponsorship portfolio
European football’s governing body Uefa has signed up online food delivery company Takeway.com as a sponsor for next summer’s Euro 2020 competition.
Beer category kicks off sponsorship sales for 2021-24 Uefa men’s club competitions
European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.
New digital assets drive deals with Alipay, Expedia, Bookings.com – Uefa
Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.