UEFA (Union of European Football Associations)

Features

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

UEFA CHAMPIONS LEAGUE and Uefa Europa League sponsorship revenues in the 2012-13 to 2014-15 cycle are up 14.5 per cent on the previous cycle, to an average of €312.5 million ($421.5

IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France