UEFA (Union of European Football Associations)

Uefa has named betting platform Bwin as the latest sponsor for its Uefa Europa League and Europa Conference League competitions

European football's governing body Uefa has renewed travel company Expedia Group’s sponsorship of the Champions League.

European football governing body Uefa has renewed its sponsorship deal with electronics giant Sony’s PlayStation brand.

Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.

Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football

Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…

Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.

Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament

Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.

European football governing body Uefa and its appointed Two Circles agency have accepted five offers for 'Women’s Football Global Sponsorship Packages' for the 2021-25 cycle.

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament

Uefa and its appointed Team Marketing agency have issued a new deadline for prospective sponsors of the Uefa Europa League and new Europa Conference League to express their interest in the rights across…

Uefa has extended its association with Japan-based sports equipment manufacturer Molten across its 2021-24 sponsorship cycle for selected club competitions

Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle

Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…