UEFA (Union of European Football Associations)
Nissan ready to take Ford’s Champions League space – report
Japanese automotive manufacturer Nissan is set to replace Ford as a sponsor of the Uefa Champions League club football competition, according to the Marketing Week website.
Ford reaches end of the road with Uefa Champions League
Automotive manufacturer Ford will conclude its long-running partnership with leading European club football competition the Uefa Champions League at the end of this season’s tournament.
Extra partners and board revamp to lift Uefa revenues [UPDATED]
Uefa hopes to make around 25 per cent more sponsorship revenue from its Champions League deals in the next cycle, 2015-16 to 2017-18, and also aims to increase Europa League sponsorship income, thanks to several new features in its sales strategy.
Turkish Airlines considers Uefa Champions League place
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
Uefa: Europa ad board changes will lift revenues
Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.