Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.

AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.

The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.

Uber leveraged its partnerships with the two Seville football clubs with a digital video-led campaign that promoted respect in the rivalry around the April 2019 derby.

In 2018, Uber teamed up with Athletico-PR for a live, on-pitch stunt to drive awareness of the brand’s safer driving ‘May Yellow Movement’ programme.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup

The Argentine Football Association has signed up ride-sharing app Uber as its new digital sponsor, sparking protest among the country’s taxi drivers.

The International Cricket Council has signed a wide-ranging partnership with ridesharing and food delivery platform Uber that will centre on the first ever standalone Women’s World T20 tournament in t…

US ride-hailing platform Uber has brought a rare truce to the Sevilla derby, after partnering with both sides in Andalusia's fiercest football rivalry