Super Rugby

Chinese consumer electronics brand Hisense has entered into a partnership with South Africa’s Golden Lions Rugby Union (GLRU), through which it will serve as an associate sponsor of the body’s Super Rugby franchise.

An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.

Perth-based Super Rugby franchise Western Force is to retain its innovative shirt sponsorship model for the 2015 season of the club competition

Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.

Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.

Australian Super Rugby team Melbourne Rebels has sealed an expanded agreement for the University of Melbourne to continue as its official university partner across the next two seasons.

Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.

British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.

South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.

Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.

South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.

South African rugby union franchise Golden Lions has agreed a two-year sponsorship deal with Jonsson Workwear.

Australian Super Rugby franchise Western Force has agreed a jersey sponsorship deal with Perth-based engineering and project services contractor Clough.

Australian Super Rugby team New South Wales Waratahs has sealed its second shirt sponsorship deal in the space of a week through an agreement with global online trading company CMC Markets.

Rugby equipment manufacturer Gilbert has extended its long-term partnership with Sanzar, the umbrella organisation for rugby union in South Africa, New Zealand and Australia.

Super Rugby franchise New South Wales Waratahs has sealed a sponsorship deal with locally-based real estate agent Ray White.

Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.