Nike
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
Biles leaves Nike to partner with Gap’s Athleta brand
American superstar gymnast Simone Biles has ended her long-standing relationship with Nike to strike a new apparel partnership with Gap's Athleta brand
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Hogben appointed LimeLight Sports MD in management reshuffle
James Hogben has been promoted to managing director of the LimeLight Sports agency, which works with brands in the mass participation sector
UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
No Fuss. Football as It Should Be – Nike & VfL Bochum
Bochum and Nike’s campaign promoting the club's 2020-21 jersey led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or the physical club shop.
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Nike’s sponsorship of Neymar comes to an end
Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.
Infront brokers Stade Toulousain’s long-term Nike renewal
French Top 14 rugby union club Stade Toulousain has renewed its kit supply agreement with sportswear giant Nike until the end of the 2024-25 season in a deal brokered by the French arm of the Infront agency
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe