Running
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Ineos draws Kipchoge and NN Running into performance-led circle of teams
Global chemicals company Ineos has signed a new long-term ‘Performance Partnership’ with record-breaking road runner Eliud Kipchoge and the Dutch NN Running Team.
London, Boston, NY, Chicago Marathons sign up technology company iFit
Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit
Paris 2024 sponsor Orange backs public marathon
Global telecoms company Orange has become a sponsor of the Marathon pour Tous, an event which will give people the possibility to get involved in the Paris Olympics as part of an event open to the public,…
Asics continues Paris Marathon sponsorship with renewal to 2025
The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics.Â
Nissan sponsors London Marathon for second consecutive year
The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event
Tag Heuer extends London Marathon sponsorship for three more years
Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.
Abbott extends London Marathon sponsorship to 2024
Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024
Tata Consultancy Services to title sponsor London Marathon for six years from 2022
IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
IMG signs up Kieser as title sponsor of Great Ocean Road Running Festival
Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
Oppo signs up with Boston Marathon as mobile phone brand eyes US market
The Boston Athletic Association has signed Chinese smartphone brand Oppo as the latest sponsor of the Boston Marathon
London Marathon searches for new title sponsor as Virgin Money exits
The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event