Running

The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics. 

The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event

Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.

Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive. The association is focused on the activation of its sponsorship contracts in running events

The Boston Athletic Association has signed Chinese smartphone brand Oppo as the latest sponsor of the Boston Marathon

The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event