NHL (National Hockey League)
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.
Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.
NHL ice hockey team Minnesota Wild has reached a multi-year sponsorship agreement with Tennessee bourbon manufacturer Jack Daniel’s.
The Canadian subsidiary of household goods company Procter & Gamble has agreed a partnership with the National Hockey League for the North American ice hockey competition’s 2014-15 season.
NHL ice hockey team Toronto Maple Leafs have reached a sponsorship agreement with the Canadian subsidiary of Korean tyre manufacturer Hankook Tire.
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.
Canadian NHL ice hockey franchise the Ottawa Senators has agreed a 12-year extension to its sponsorship deal with telecommunications company Bell Media which will run through the 2025-26 season.
NHL ice hockey team the New York Rangers has announced a multi-year partnership with the North American branch of Japanese educational firm Kumon.
Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.
NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.
NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.