NHL (National Hockey League)
Data Snapshot: NHL 2020-21
NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.
Hockey Tape (Shot on iPhone) – Apple & the NHL
Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.
Dunkin’ extends multi-faceted NHL deal
Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league
Ticketmaster signs 10-year extension with NHL
Decade-long continuation of pact to see installation of identity-based ticketing technology
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
NHL adds Kruger Products as official tissue partner
The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
NHL’s Predators bank extension with sponsor
Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.
NHL could raise $216m from legalised sports betting market
The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.
New Amsterdam Vodka drinks to huge inventory in new NHL deal
The National Hockey League has signed its first ever vodka partnership with US spirits brand New Amsterdam Vodka
NHL’s Knights bring in headphones partner
The Vegas Golden Knights NHL ice hockey franchise has agreed a partnership with headphones company Exeo Entertainment
Carolina Hurricanes lock down new partner
NHL ice hockey team the Carolina Hurricanes has entered into a multi-year partnership with security and smart automation services provider Vector Security
Ontario dairy body engages in wide-ranging sports pact
The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…
NHL teams up with Great Clips for Stanley Cup campaign
Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.
Hulu partners with NHL for Stanley Cup campaign
US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.
PepsiCo and NHL drive mutual gain from activation scale
Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.
PepsiCo continues as major NHL partner
North American ice hockey league the NHL has extended its partnership with US multinational food and beverage corporation PepsiCo.
NHL signs new partner for Canadian market
Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.