NHL (National Hockey League)

NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.

Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.

Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league

Decade-long continuation of pact to see installation of identity-based ticketing technology

Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products

Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.

The National Hockey League has signed its first ever vodka partnership with US spirits brand New Amsterdam Vodka

The Vegas Golden Knights NHL ice hockey franchise has agreed a partnership with headphones company Exeo Entertainment

NHL ice hockey team the Carolina Hurricanes has entered into a multi-year partnership with security and smart automation services provider Vector Security

The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.

Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.

North American ice hockey league the NHL has extended its partnership with US multinational food and beverage corporation PepsiCo.

Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.