NHL (National Hockey League)

Latest Features

Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.

The National Hockey League (NHL) said it was “pleased” with the jersey agreement it secured with technology company SAP for the World Cup of Hockey, despite failing to hit its initial asking price.

Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.

The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.

Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.

Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league

Decade-long continuation of pact to see installation of identity-based ticketing technology

Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products

Features

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.

CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built. T