NHL (National Hockey League)

Ice Hockey

NHL sponsorship revenue has grown at double-digit YoY percentage increases over the last decade, according to the league, and the trend continued into the 2021-22 season as the worst effects of Covid-19 pandemic on the league’s event programme fell away.
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The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
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Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
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The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
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The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports
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The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
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Beer

Running through the 2019-20 NHL hockey season, Budweiser promoted its new status as the official NHL beer in Canada through a campaign to recruit a passionate fan as its ‘Chief Hockey Officer’.
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The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
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The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
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The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
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US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
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NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.
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Lighting company Signify has announced a partnership with the National Hockey League which will help 4,800-plus ice rinks across North America, from major arenas to community facilities, transition to …
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The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league
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SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
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Canadian food delivery service SkipTheDishes has announced a multiyear Canadian partnership with the National Hockey League, in which the company has been designated the official food delivery app of the…
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A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season. The St