NHL (National Hockey League)
Data Snapshot: NHL 2021-22
NHL sponsorship revenue has grown at double-digit YoY percentage increases over the last decade, according to the league, and the trend continued into the 2021-22 season as the worst effects of Covid-19 pandemic on the league’s event programme fell away.
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
NHL to allow sports betting adverts on helmets, jerseys from 2022-23 season
The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
NHL approves jersey sponsorships for 2022-23 season
The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports
NHL helmet sponsorships now permanent after one-year trial
The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
Chief Hockey Officer – Budweiser & the NHL
Running through the 2019-20 NHL hockey season, Budweiser promoted its new status as the official NHL beer in Canada through a campaign to recruit a passionate fan as its ‘Chief Hockey Officer’.
NHL expands presence in Baltics with OlyBet sports betting partnership
The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
NHL, WEAR by Erin Andrews unveil women’s sportswear collection
The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
NHL, Clorox strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Olive, Liga Stavok to sponsor NHL Stanley Cup Playoffs Bracket Challenge
US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.
Data Snapshot: NHL 2020-21
NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.
Signify named NHL’s preferred lighting company
Lighting company Signify has announced a partnership with the National Hockey League which will help 4,800-plus ice rinks across North America, from major arenas to community facilities, transition to …
NHL strikes multiyear sports betting partnership with PointsBet
The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league
SAP named NHL European Game of the Week presenting sponsor
SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
SkipTheDishes, NHL strike multiyear Canadian partnership
Canadian food delivery service SkipTheDishes has announced a multiyear Canadian partnership with the National Hockey League, in which the company has been designated the official food delivery app of the…
St. Louis Blues among latest NHL teams to add helmet sponsors
A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season. The St