NHL (National Hockey League)
Etihad Airways teams up with Washington sports franchises
Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.
Discover strikes NHL renewal
US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
NHL teams up with SAP for stats overhaul
The National Hockey League has announced a multi-year North American partnership with SAP, which will result in the German software company revamping its statistical offering for fans.
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Sentry Investments partners with MLSE
Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
GoPro seals partnership for NHL events
Camera equipment provider GoPro has struck a partnership with the NHL North American ice hockey league and the NHL Players’ Association.
NHL lines up Constellation for latest green push
North American ice hockey league the NHL has further enhanced its green agenda by appointing Constellation as its official preferred energy provider.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
Honda takes NHL partnership into Canada
North American ice hockey league the NHL has expanded its partnership with Japanese automotive firm Honda to take in the Canadian market.
NHL makes DraftKings pick
The North American NHL ice hockey league has agreed a partnership with fantasy sports brand DraftKings.
Pacific Premier Bank invests in Anaheim Ducks
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
Maple Leafs drive into new NHL season with Ford renewal
The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.
Kraft expands NHL partnership
Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.
Minnesota Wild drinks to Jack Daniel’s deal
NHL ice hockey team Minnesota Wild has reached a multi-year sponsorship agreement with Tennessee bourbon manufacturer Jack Daniel’s.