NBA

North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca

The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games

A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee. Jeffery R.

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.

The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.

National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.