National Collegiate Athletic Association (NCAA)

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Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.

The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…

US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola

Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…

The NFL and NCAA have issued a joint statement calling for federal standards on sports betting