National Collegiate Athletic Association (NCAA)

As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …

Student-athletes now able to commercialize their rights without forfeiting eligibility

The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …

Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions

The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time

Renewal continues agreement initially struck in 2015

Florida Governor Ron DeSantis has cleared the way for college athletes in the state to earn money from endorsement deals from next summer

The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness

Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021

Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.

The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…

US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola

Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…

The NFL and NCAA have issued a joint statement calling for federal standards on sports betting

US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.

The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois

Restaurant chain Pizza Hut has extended its partnership with the National Collegiate Athletic Association in the US

Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.