Through the NBA’s delayed 2020 ‘bubble’ season, AB InBev brand Michelob Ultra teamed up with Microsoft to create an AI-driven virtual courtside fan experience.
Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
NFL sponsor Microsoft activated around the 2020 Super Bowl with an inspirational, equality-focused campaign based on the story of 49ers coach Katie Sowers.
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors use them in their personal lives.
US esports organisation Cloud9 has agreed a multi-year partnership with Microsoft that will see the two parties join forces to develop new technologies in esports
SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft