HomeNewsNewsTechnologyEsportsUSA

Microsoft teams up with Cloud9 in esports tech venture

US esports organisation Cloud9 has agreed a multi-year partnership with Microsoft that will see the two parties join forces to develop new technologies in esports.

Throughout the contract, Cloud9 and Microsoft will dedicate resources to develop new tools and technologies that will enable Cloud9 players and staff to uncover insights across a variety of titles in which Cloud9 competes.

“Using a range of Microsoft’s commercial and consumer products and services, we will work with Cloud9 to build tools that will help them train more efficiently and determine their best strategies to win,” Mike Downey, director of sports technology at Microsoft, said.

“Pairing the technological expertise of Microsoft with some of the world’s best gamers and coaches, we have an opportunity to develop some really innovative technology.”

With the agreement, Microsoft becomes an official technology partner and the official performance analytics partner of all Cloud9 branded teams, including the League of Legends Championship Series team and the Counter Strike: Global Offensive squad.

The two parties said fans will also be able to receive new stats, more engaging and interactive content, and deeper analysis to better understand their favourite players.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France