Mercedes-Benz
AEG consolidates three venues into one deal with Uber naming pact
AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
MLB, Mercedes-AMG Petronas F1 team subject of FTX lawsuits
Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
Porsche company sponsors Stuttgart stadium, wider investment lined up
IT consultancy firm MHP, a subsidiary of Porsche, is set to take on naming rights to VfB Stuttgart’s home stadium as part of a wide-ranging agreement that could see the German automotive brand acquire a…
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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Mercedes-Benz to support WorldTour’s Team Dimension Data for Qhubeka
Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.
Mercedes and FC Köln set first with esports investment
Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.
Mercedes-Benz extends esports partnership with ESL
German car brand Mercedes-Benz has extended its partnership with ESL, the world’s largest organiser of esports tournaments and events.