Manchester City
Man City, Yokohama F. Marinos sign with Melco Resorts
J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment
Puma grabs personal endorsement deal with Pep Guardiola
German sportswear brand Puma has signed a personal sponsorship deal with Manchester City manager Pep Guardiola
Nissan extends with City Football Group, signs Guardiola as ambassador
Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola
Tecno Mobile renews Manchester City sponsorship deal with India virtual race
Tecno Mobile has renewed a global sponsorship deal with football club Manchester City
Man City launches group-wide partnership with YuYuan Art
Premier League football club Manchester City has signed a new partnership with China’s YuYuan Art Investment Group, based in Shenzhen.
Man City connects with Chinese spirits brand JNC
Premier League club Manchester City has signed a new partnership with Chinese spirits brand JNC.
Under the multi-year global deal, JNC will become the club’s Official Baijiu Partner worldwide.
Manchester United still the leading sponsorship platform in English football, says new report
Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA
Manchester City’s women’s team extends with Pioneer
FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.
Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Man City renews recruitment partnership with Hays
Premier League club Manchester City has renewed its partnership with UK recruitment firm Hays
Turtle Beach moves first with Manchester City esports
Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.
Zoom lands Manchester City as latest Premier League partner
US software company Zoom Video Communications has agreed a partnership with Manchester City, its second deal with a leading English Premier League football club in the space of a week
Puma’s City takeover ends period of Nike low-ball
German sportswear brand Puma has finally announced its long-term kit deal with City Football Group, including its flagship club Manchester City
Intel pioneers in-game technology with Arsenal, Liverpool, Man City
US tech firm Intel is bringing its immersive ‘True View’ technology to the Premier League for the first time, after inking three new partnerships with Arsenal, Liverpool and Man City.
Commercial income is king at Europe’s championship-winning clubs – report
Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.
Man City signs new energy drink deal with Power Horse
Premier League club Manchester City has signed a new Official Energy Drink Partner deal with Austrian brand Power Horse
Man City inks new global data partnership with Acronis
Premier League club Manchester City today announced a new partnership with Singaporean IT firm Acronis